Back in July, when NBA deputy commissioner Adam Silver made it known
that advertisements were likely due to appear on team uniforms starting
in the 2013-14 season, a lot was made about what a patch on the lapel of
a jersey would do to the purity of the game. There was also a lot made
of the fact that a whole lot of cash could be generated by selling that
little two-by-two inch swath of prime real estate.
So, which side is right? The side that wants to earn the extra cash, or the side that wants to keep the jerseys free of corporate logos?
Both have fair points, but from a simple aesthetic perspective, these patches are going to make NBA uniforms very, very hard to look at. Of the four major U.S. sports, basketball has the least amount of open uniform space with which to work, so plugging up that little bit of leftover negative space can look clunky, especially when it’s not a patch thematically tied to the team’s logos or color scheme.
NBA BEATS - I don't like the idea of advertisements on jerseys. If you add one, then more are likely to follow. Where are you going to draw the line?I heard somebody on the radio say that in the future teams will no longer be tied to a city but instead a company. So instead of the Chicago Bulls you would have like the Microsoft Bulls. (for example) I don't want it to go there.
So, which side is right? The side that wants to earn the extra cash, or the side that wants to keep the jerseys free of corporate logos?
Both have fair points, but from a simple aesthetic perspective, these patches are going to make NBA uniforms very, very hard to look at. Of the four major U.S. sports, basketball has the least amount of open uniform space with which to work, so plugging up that little bit of leftover negative space can look clunky, especially when it’s not a patch thematically tied to the team’s logos or color scheme.
NBA BEATS - I don't like the idea of advertisements on jerseys. If you add one, then more are likely to follow. Where are you going to draw the line?I heard somebody on the radio say that in the future teams will no longer be tied to a city but instead a company. So instead of the Chicago Bulls you would have like the Microsoft Bulls. (for example) I don't want it to go there.
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